You don't need a marketing budget to get your first 50 customers. You need to say the right thing to the right people. This sequence helps with the second part.
You can start conversations with your ICP today. A blog post takes three months to rank.
The replies you get tell you as much about your positioning as any customer survey.
That's less than one Facebook ad click in most B2B markets.
Pre-seed and seed-stage startup founders who need to build early traction fast, without a sales team or marketing budget, and without waiting for inbound to kick in.
Cold email was the primary acquisition channel for dozens of now-famous B2B startups in their first year.
Explore sequences tailored for different industries: