The average B2B decision-maker ignores 80% of cold email. The ones that get through are short, specific, and feel like they were written for one person.
The first email names something your ICP is already frustrated about — before it mentions your product.
Spaced and written so prospects don't feel chased. They feel like the timing is right.
Change the pain point and persona, and you have a fresh campaign ready to run.
B2B SaaS founders, AEs, and SDRs running their own outbound. Whether you're pre-sales team or scaling past 10 reps, this sequence gives you a starting point that actually converts.
Built around the same principles used in outbound programs at fast-growing B2B SaaS companies.
Explore sequences tailored for different industries: