Most companies don't think about PR until they need it desperately. This sequence reaches them before that moment — when the conversation is still strategic, not reactive.
The sequence targets companies at inflection points — launches, raises, expansions — when PR actually matters.
Not just a press release factory. The email frames your work as business strategy.
B2B, consumer, crisis, executive profiling — swap the focus and the client type.
PR agencies and independent publicists who want to build a pipeline of ideal clients through direct outreach rather than waiting for referrals from past clients.
The best PR firms are masters of communication — this sequence lets you demonstrate that on the very first email.
Explore sequences tailored for different industries: