Agency new business is unpredictable when you're waiting on introductions. This sequence gives you a repeatable way to start conversations with the right clients.
The sequence is built around a specific pain point you've identified in your target market — not a generic pitch.
Five emails that gradually move the prospect from cold to curious to ready to talk.
Nail a niche, copy the sequence, swap a few lines. Run it again on the next vertical.
Agency owners and business development reps who want a reliable way to book new client meetings through cold email — not just word of mouth.
Effective for agencies targeting clients in B2B services, SaaS, healthcare, and retail.
Explore sequences tailored for different industries: